How to Write a Speech in Business Studies a Comprehensive Writing Manual You Need

How to Write a Speech in Business Studies a Comprehensive Writing Manual You Need Courses in business studies often include sections dedicated to speeches, their writing and delivery. It is only natural – after all, whether you occupy a leadership or subordinate position, in business environment you are very likely to make reports, presentations, deliver sales pitches and so on. The ability to express your thoughts and ideas not just in writing but also orally is of paramount importance here. Even if you used to be a part of a debating club or dabbled in speech writing back in school, this is not going to be of much help here, for business speeches have a lot of specific features that set them apart from other types of oral communication. They are less concerned with rhetoric devices and making picturesque comparisons and more with hard facts and your ability to use them to your advantage. Quite often, you have to write an assignment of this type without having received sufficient instruction beforehand. Let’s rectify this situation – our best speechwriting specialists have prepared this guide so that you never again experience problems writing your business studies speeches. How to Write a Speech in Business Studies: Preparation and the Choice of Topic A speech is, by definition, a relatively short piece of writing, as it is supposed to be delivered orally in front of an audience. One may think that writing it should not take long. In a sense, it is true – you will most likely spend more time preparing than writing; which is another reason to pay extra attention to this stage. Here we list what you have to do in a specific order, but it does not mean that you finish with one thing and move on to the next. The nature of a speech is such that you have to treat each stage while referring to all the other steps: e.g., your choice of topic depends on the audience (who they are and what they know), speech length (you should not take a deep and complex topic if you have just 3 minutes to cover it), etc. 1. Define and Narrow Down Your Topic Sometimes the professor either defines your topic for you or severely limits your options. However, quite often you have enough freedom of choice to influence the direction your speech is going to take, at least to a degree. Some things you may base your topic on are: The nature of the event. What is the reason you have to deliver a speech? Your personal interests. A speech produces a much better impression if there is some real enthusiasm behind it. Can you find something related to the subject matter of your course that genuinely interests you? Your knowledge. Is there something you know that most of your peers are ignorant of? Your experience. Nothing brings a point across better than speaking from personal experience; Relevant latest news. Business studies is a discipline that deals with real life, and you can demonstrate that you keep your eyes on the ball by building your speech around a recent event that is likely to influence business climate. Here are some examples: What It Means to Run a Community-Conscious Business in Modern Society; Introducing Innovation and Technology in Traditionally Conservative Businesses; Customer Is Always Right – Is It Truly So? Customer Feedback – Why No Business Can Survive without It; HR Management – Treating People as more than just a Resource. The important thing to understand is that there is no such thing as a perfect topic. Find something that is good enough for your purposes and start working – this will bring better results than wasting time trying to find an ideal topic. 2. Analyze Your Audience Speeches in business studies one writes in college are usually based on case studies. You are given a situation and are asked to prepare and deliver a speech addressing some issue expressed in the case. For example, you are a small business owner who recently joined the Chamber of Commerce of your town. As a new member, you are invited to deliver a short presentation of yourself and your business at the next meeting. Analyze your audience and consider the following: Who are the bulk of your audience? What are their main interests? What do they need? Is there a problem you can help them solve? What do they expect of you? Do they know something about your topic, or you will have to start from scratch? What else do you have to consider about them? Who your audience is determines the language you have to use, terminology you can introduce into your speech without explanations, what arguments they are likely to treat favorably and so on. 3. Consider the Length Most likely, each member of your class (or most of them) will have to write and deliver one, and some time should remain for discussion as well. This means that you will probably be very limited in time – do not expect to have more than 5 minutes to deliver the speech, so plan accordingly. Your professor will tell you how much time you will have, but fitting your speech into this period is your job. Read a passage from a book aloud at your normal speech tempo and check how much you will be able to cover. An actual speech of the same length may take somewhat shorter or longer to deliver, but this value is a good reference point for your word count, so try to stick to it. You will have an opportunity to slightly shorten or lengthen your speech if necessary later on. Alternatively, use an online tool to convert words to minutes – but remember that different people talk at different speed, and such tools by definition are not very precise. 4. Consider the Purpose Speeches usually pursue one of the four purposes (or a combination thereof): To inform. You should either present new information about a familiar subject or describe something completely new to your audience. Emphasis on facts, statistics and other types of provable information is encouraged; To persuade. You try to win the audience to your way of thinking. You want to persuade them to do something or change their point of view. Again, facts are important, but you should properly season them with rhetorical techniques; To entertain. This goal is less concerned with facts and details and more with showing your wit. In business studies you are unlikely to have an assignment aimed solely at entertaining the listeners, but it may be worth introducing a few witty remarks even into completely serious speeches; To celebrate. You have to tell what makes a specific person, event or organization special and worthy of the audience’s respect. Decide which goal you will pursue beforehand, or you may end up writing a confusing and misleading speech. 5. Research Your Topic Sometimes your work is already laid out in front of you. Sometimes you have to gather information first. Anyway, your format defines what you have to do, and the most important thing about it is the amount of time you have. Depending on the length of your essay, you should get more or fewer sources of information. Stick to high-value, reliable sources – you almost certainly won’t have enough word count to refer to everything you find, so make sure the sources you do mention can serve as hard evidence that does not need further backing up. You can find sources using academic databases and search engines like EBSCO, JSTOR or ProQuest. How to Write a Speech in Business Studies: Writing the Main Part of the Speech 1. Start with an Outline Speeches are short and rely on your ability to remember them and reconstruct them from memory. Therefore, they are even more reliant on structure and planning than other academic assignments. You not only have to fit everything you want to say into a very strict word count, but also make its structure intuitive enough to rebuild it effortlessly on the go. Prepare an outline. A typical structure of a speech is this: Introduction. You introduce yourself, give a reason why you are giving a speech and offer your main thesis. ‘Who’ and ‘why’ parts may differ in length depending on the task (e.g., if you deliver a speech to your class as yourself and not as a part of a case study, you can omit it altogether). Try to hook your audience in right away – introduce an interesting and unexpected fact, mention something seemingly irrelevant to pique their interest, tell a story from personal experience; Main part. Present your thesis and supporting evidence. Do not try to say everything you know on the subject – depending on the length of the speech, keep it to 2-5 points. Don not ramble: clearly divide points from each other. Introduce a point, provide evidence, connect to the next point (using words like ‘however’, ‘meanwhile’, ‘therefore’, etc.); Takeaway. Wrap things up and drive your main idea home. You can do it by either summarizing what you have already said in a couple of especially strong sentences or (even better) telling a story illustrating your point. Divide the speech into parts and jot down how much time you can spend on each of them. Write down what you will mention in each part and how you will connect them. 2. Use a Conversational Tone A speech is primarily an oral message, and oral speech is different from written text. Your speech should sound like an address to the audience, not as reading from a book. Therefore, write the way you normally talk: Use short and simple sentences. It will make it easier for the audience to understand you and for you to remember the speech; Avoid using long and complex words and structures – if you cannot imagine yourself using a word or sentence in everyday speech, do not use it; Address your audience directly, as if you were talking with each of them individually. Do not be abstract – talk about things relevant for them; Avoid formal language – this will help you appear friendlier. 3. Be Specific In business studies, it is especially important to back your words up with facts and statistics and not with vague appeals to the audience. Make the audience understand that you know what you are talking about and are familiar with background information. 4. Use Examples Human brain is hard-wired to pay attention to stories and process them better than abstract facts. Backing your points up with cases from your experience lends you credibility and makes it easier for the audience to follow you. How to Write a Speech in Business Studies: Post-Writing Tips and Editing Post-writing work on a speech is different from most other academic assignments because speeches are not exactly writing tasks – they are evaluated based on how well you deliver them. Therefore, formal aspects like formatting, spelling, grammar and suchlike are of secondary importance (unless you have to submit your speech in written form as well). 1. Read Your Speech Aloud Do you fit into the allotted time comfortably? Tweak the length of the speech. Either cut a few inconsequential phrases or add a little if there is enough space left. After you manage to finish talking on time, memorize the speech and see if you can repeat this feat without looking at the text. 2. Prepare Speaker Notes Few things in this world are more pathetic and uninspiring than a person reading his/her speech aloud. Do not expect to be allowed to do it, and even if it is an option, do not do it anyway. When delivering a speech, you have to maintain eye contact with the audience, they should feel that you speak to them, not at them. Therefore, memorize your speech, but do not rely on your memory too much, even if the speech is just a few minutes long. You can stumble at the worst possible moment, and have to prepare for it. Speaker notes are a collection of reminders you can glance at every now and then to make sure you did not forget anything and proceed as planned. They should contain only the basics, each point expressed in a couple of words – you will not have time to read more in the middle of a speech. 3. Deliver Your Speech to a Test Audience For example, a couple of friends, preferably with backgrounds similar to that of your future audience. Ask them if your speech appear logical and persuasive. Pay attention to their suggestions – you are likely to miss some things that are obvious for outside observers. 4. Edit and Proofread Unless you submit the text of your speech, your spelling and even grammar are not that important – you are going to deliver the speech to an audience, and spoken word has different standards, allowing for certain irregularities. However, you still should reread, edit and proofread the text – not for spelling mistakes, but for gaps in your argument, leaps of logic and suchlike. Carefully read your speech and ask yourself if everything works as intended. 5. Choose a Presentation Tool Most business speeches presuppose the use of visual elements (slides, video, etc.). They make it easier to draw the audience’s attention and focus it on specific points of your speech. There are many amateur and professional presentation tools: PowerPoint, Google Slides and many others. Which one to use is mostly a question of personal preference, but you should be aware of your tool’s capabilities and limitations before you start out. As you can see, preparing a speech is not as hard as one may believe it to be. Follow these guidelines, and you will complete yours in no time!

Case Study Doing Business In China Marketing Essay

Case Study Doing Business In China Marketing Essay Although the times have changed, the citizens of the United States cannot help but recollect on the history of an unstable political system, corruption, environmental degradation, the lack of intellectual property protection and last, but not least, a variety of different cultures in the far East; so with that said, why would any American business organization want to pursue business in China? What was once a small-town audio store called Sounds of Music had an epiphany back in 1966 that has currently yielded pay dirt. Nearly twenty years later, Sounds of Music transformed into an electronic conglomerate known as Best Buy Inc, Co. This S & P Fortune 500 company is currently known as the largest consumer electronics retailer in the United States. Best Buy chose to pursue this â€Å"uphill battle† due to the fact that it was near impossible for them to ignore their ever growing free market economy and the urbanization that is taking place within it. Best Buy is sophisticated en ough to distinguish between what makes them profitable within the United States and what will make them unsuccessful in other parts of the world, in particular to this study, China. In order to truly understand China and the complexities of expanding there, one must know how to do business in China. It may sound implausible to the average domestic business man/woman to think there is much of a difference in doing business in China, than what it is here in the United States, but it is indeed a credible fact. Developing a SWOT analysis could aid in the many challenges of trying to conduct business in China, but this evaluative method doesn’t change intangible circumstances such as time and return on investment. Best Buy had both of these conditions present during their feasibility study. Realizing the opportunistic possibilities and competitive advantage of the situation, Best Buy didn’t hesitate to conduct thorough due diligence before doing business in China. This pape r will discuss some of the important aspects of their research as it covers the basic understanding of doing business in China and how Best Buy emerged from being just a face in the crowd to achieving commendable status in Shanghai, China. This report will elaborate on Best Buy’s experience as they try to tap into a foreign market for the first time ever knowing that the potential risk could be irreversibly negative. Best Buy Inc, plans to prove that it is indeed possible to enter into the Chinese Market for consumer electronics. Best Buy announced on April 1, 2006 that they would be opening their first branded store in China. Best Buy did not just enter the market but they were wise about it as well. They wanted to hedge the risks involved in any possible way. On May 12, 2006, the company made a purchase of a majority stake in Jiangsu Five Star, which is the fourth biggest Chinese appliance and electronics retailer. By purchasing this majority stake, Best Buy saved a tremend ous amount of time that is necessarily needed to create a comparable sized organization through grown. They now had their presence in China in 136 stores, as well as the close to 1,000 stores that they have successfully opened in both the United States and Canada. The purchase of this stake also helped Best Buy get a feel of what Chinese customer’s needs and wants were.

Management of Change - OPEN24 Essay Example | Topics and Well Written Essays - 3500 words

Management of Change - OPEN24 - Essay Example Increasing competition in the marketplace combined with rather draconian cultural internal problems such as bureaucracy, poor communication, and perceived lack of personal job advancement possibilities has led our group to a reassessing process of the market demands and a reshuffling within the organization. OPEN 24 has two main aims: a- Increase the number of financial advisors to 300 and thus, even more aggressively gain a higher share of the Attica market, and b- expand to the provinces within the current year, establish itself to the major cities, i.e. Patras, Heraklio and Volos, and get a fare share of the local markets before the competition moves in. Change management is the process of developing a planned approach to change in an organization. The main objective is to maximize the collective benefits for all people involved in the change and minimize the risk of failure of implementing the change. Change management can be approached from a number of angles and applied to numerous organizational processes. (Worren, Ruddle and Moore, 1999) One The main problems that the department faces and can prevent from the above mentioned plans are the following: Strict Management that creates employee dissatisfaction thus, high employee turnover ratio. Bureaucracy which slows down procedures. Poor communication. Perceived lack of personal job advancement possibilities. Structuring the Department One of the first attempts to avoid conflicts among FAs was the creation of a Customer Database. It was a customized software that the operators could input all potential and existing customers. Then the following procedures were applied: Phone Calling Management- FAs were making phone calls for two hours every day, 9-11. Lists that were to be reached were inputted in the Data base. By logging into the system, the managers could get a report any time they wanted of how many phone calls each of the FAs have done, how many prospects have been contacted and how many appointments were fixed. Rendezvous Management- A call center team of 4 people was created to back up this procedure. Before an FA visits a prospect, the call center confirms the appointment with the customer and then calls and informs the FA to go to the appointment. After the appointment has been completed, FAs should call the call center and report back. The final stage is when the call center calls the visited customer and does a quality check of the visit. After that, a report with all above information is created and emailed to the Sales Manager. All the above procedures are taking place with the help of the above mentioned Data base. The idea of creating such software and the procedures

Supporting Activity Essay Example | Topics and Well Written Essays - 250 words - 1

Supporting Activity - Essay Example Mobile computing has resulted in a marked increase in productivity of employees because of their easy access to data which they need. Web 2.0 is another development whose impact in the information technology of companies cannot be undermined. â€Å"Web 2.0 is the popular term for advanced Internet technology and applications including blogs, wikis, RSS and social bookmarking† (Rouse, 2011). With Web 2.0 employees gain an easy access to various business applications which the IT department can benefit from. Web 2.0 allows for people to create, work together, edit and share user generated content online; thus, making it easier for the IT department to disseminate information. Aside from mobile computing and Web 2.0, social media networks such as Facebook and LinkedIn are used by some organizations to reach out to their customers. Inter-office memos are sometimes broadcasted through social media networks because of its accessibility to everyone. As more advances in technology are developed, the information systems of corporations are also enhanced leading to a more efficient and accurate transfer of information. These new trends are reshaping the manner of doing business today and in the

Nineteen Eighty-Four (1984) and George Orwell :: Nineteen Eighty-Four 1984 Essays

1984 and George Orwell 1984 is about life in a world where no personal freedoms exist. Winston the main character is a man of 39 whom is not extraordinary in either intelligence or character, but is disgusted with the world he lives in. He works in the Ministry of Truth, a place where history and the truth is rewritten to fit the party's beliefs. Winston is aware of the untruths, because he makes them true. This makes him very upset with the government of Oceania, where Big Brother, a larger than life figure, controls the people. His dissatisfaction increases to a point where he rebels against the government in small ways. Winston's first act of rebellion is buying and writing in a diary. This act is known as a thought crime and is punishable by death. A thought crime is any bad thought against the government of Oceania. Winston commits many thought crimes and becomes paranoid about being caught, which he knows is inevitable (Greenblast 113). He becomes paranoid because a young woman who is act ively involved in many community groups follows him. Winston is obsessed with the past, a time before Oceania was under strict dictatorship. He goes into an antique shop and buys a shell covered in glass, which is another crime punishable by death. He sees the same woman following him. Many thoughts race through his mind "I wanted to rape you and then murder you afterwards. Two weeks ago I thought seriously of smashing your head in with a cobblestone. If you really want to know, I imagined that you had something to do with the Thought Police" (Orwell 101). The girl who was following him slipped him a note while at work. The note said, "I love you"(Orwell 90). They make plans to meet each other and carry on an illegal love affair. This love affair is another rebellion against the government. It goes on for some time. Winston rents a room where he and Julia can be secluded from the outside world. They meet a man named O'Brien who indicates that he is another revolutionary . Winston and Julia go to his house to meet with him. O'Brien gives than a seditious book to read.

Immortal Life of Henrietta Lacks Essay

Response to Prompt 1 In the novel Immortal Life of Henrietta Lacks, Henrietta had cells removed from a tumor on her cervix without her knowledge or consent. Henrietta’s family also had no idea that the cells were being removed or the advances they would soon make in medical research. What the doctors and researchers did not realize is that in taking the cells from Henrietta, they were degrading the family and violating her dignity. By definition, dignity is â€Å"nobility or elevation of character; worthiness†. (â€Å"Dignity†) When George Grey took the cells from Henrietta, he was not considering her dignity or her worthiness. He was considering the benefits for himself and for medical research. At the end of chapter eight, we learn that Grey had never visited Henrietta while she was sick. Grey would receive the cells from an assistant and keep doing his research, almost as if the cells did not come from a living, breathing human being. â€Å"There is no record that George Grey ever visited Henrietta in the hospital, or said anything to her about her cells. And everyone I talked to who might know said that Grey and Henrietta never met. Everyone, that is, except Laure Aurelian, a microbiologist who was Grey’s colleague at Hopkins.† (page 66) By Grey never visiting Henrietta, he violated her dignity. As a patient, white or black, she deserved to meet the man that was taking her DNA and sending it to other laboratories for more research. Today, that would be illegal. But back in 1950, it was acceptable. Additionally, the doctors and researchers at John Hopkins violated Henrietta’s dignity by keeping critical information from her and the family about her cancer and the removal of her cells. If Henrietta had been given the right to know her diagnosis and treatment options, she could have made a more informed decision, thereby maintaining her dignity. â€Å"There’s no indication that Henrietta questioned him; like most patients in the 1950s, she deferred to anything doctors said. This was a time when â€Å"benevolent deception† was a common practice – doctors often withheld even the most  fundamental information from their patients, sometimes not giving them a diagnosis at all.† (page 63) Black people were given less opportunities to demand their dignity, and Henrietta was no exception. And when it came to white doctor’s treatment of black patients, the same rules applied. â€Å"This was 1951 in Baltimore, segregation was law, and it was understood that black people didn’t question white people’s professional judgement† (page 63)

Vietnam After The Saigon Fall 1975 - 2642 Words

Vietnam After the Saigon Fall 1975 Overview Many books, magazine articles, and papers have been written about the Vietnam war and its consequences, but most are written from the perspective of an outsider looking in without actually living in Vietnam after the fall of Saigon in 1975. Few reporters ever came back to Vietnam to live there and describe day-to-day life in Vietnam after the war. Under the control of Communist rulers and an embargo from the US, Vietnam was almost isolated from the western world between 1975 and the very late eighties (one can recognize a similar pattern in North Korea now). Western reporters were not welcome or even permitted to enter Vietnam for reporting purposes without an agreement from government†¦show more content†¦The situation in Vietnam closely parallels that of the current situation in North Korea, and demonstrates why it is very hard to find good published reliable sources about that country: officially, none exist. The only reliable source of information about North Korea one c an find is from the experience of the people who have survived and escaped from North Korea; reports from its government are simply propaganda. Introduction Vietnam lies along the eastern coast of the Indochina peninsula in an â€Å"S† shape. It is about 1,650 km long and is from 50 to 560 km wide. Its area is about 329,560 sq. km--slightly larger than Mexico (CIA World Factbook). It is bordered on the north by China and the west by Laos and Cambodia. With a population of more than 81 million, Vietnam is one of the 15 most highly populated countries in the world. It is also one of the poorest countries in Southeast Asia with many problems like pollution, uneven population distribution, and a very fragile economic infrastructure. History According to archaeological discoveries, around the fourth millennium BC and during the Bronze Age the first Vietnamese civilization, called Lac Viet (People of the Valley) was established in northern Vietnam. Lac Viet reached its prime in the third century BC before it was conquered by the Chinese ruling Han Dynasty in 207 BC (Booz 20). For the next thousand years Vietnam was