Beowulf Society Essay - 1717 Words

Beowulf Society The earliest known manuscript of Beowulf is thought to have been written in the tenth century, however, the poem had most likely been told as an oral tradition for centuries before that. In fact, the poem’s events date back to the sixth century. However, because there is only one manuscript of Beowulf still in tact very little is known about the poem or its author. The poem does, however, give us great insight into the culture of the people who composed and told this epic tale. Because the poem was performed orally mainly between the eighth and tenth centuries, but dealt with subject matter of centuries earlier, it is difficult to decipher and separate the cultural context involved in the poem from one century to the†¦show more content†¦Only because Beowulf displayed no fear and used no weapon was he able to destroy this wicked force of destruction. The hero, Beowulf, is glorified more for his virtue than for his strength in defeating the monster. For those who displayed no virtue, despite their valor, the consequence was quite different. Ecgtheow’s son, who displayed no bravery, for example, amp;quot;had been despised for a long while, for the Geats saw no spark of bravery in himamp;quot; (75). The true hero of the middle ages managed to maintain a balance between his personal glory and maintaining the good of his people. As we see in later stories of this period, like the Arthur stories, this is a very delicate balance. Beowulf became a folklore hero because he maintained this balance well. He displayed personal heroism while at the same time keeping his priorities towards the safety of his people. Beowulf’s first attack on the monster Grendel displayed many qualities that were significant in a hero of that time. First of all, Beowulf was not called upon to save the Danes from Grendel. Instead, he came on his own accord, out of duty and principle. He took responsibility upon himself in a situation that required n one. The individualistic society did not require that an person remain part of the tribe, but rather encouraged them to seek adventure while doing good. Beowulf recognized his physical strengths and he utilized them for personal gain andShow MoreRelatedBeowulf Society1744 Words   |  7 PagesBeowulf Society The earliest known manuscript of Beowulf is thought to have been written in the tenth century, however, the poem had most likely been told as an oral tradition for centuries before that. In fact, the poems events date back to the sixth century. However, because there is only one manuscript of Beowulf still in tact very little is known about the poem or its author. The poem does, however, give us great insight into the culture of the people who composed and told this epic tale. BecauseRead More Epic Poem, Beowulf - Women in Beowulf and Anglo-Saxon Society971 Words   |  4 PagesWomen in Beowulf and Anglo-Saxon Society       Beowulf, one of the most translated and reproduced epics of all time, is literature that concerns characters. While Beowulf himself is the obvious hero of this Anglo-Saxon epic, many companions and fellow travelers are mentioned throughout the text. Some of these secondary characters are almost as noble and courageous as Beowulf himself, while others are lowly cowards. Be what they may, all are captured in this timeless tale of adventure. Women,Read MoreBeowulf : Portrait Of Anglo Saxon Society Essay2057 Words   |  9 Pages Beowulf: Portrait of Anglo-Saxon Society The Middle Ages in England began with the withdrawal of the Romans and the arrival of various Germanic tribes (the Angles, the Saxons and the Jutes), during the mid-fifth century. These tribes, which became known as the Anglo-Saxons, were composed of people from North Germany, Denmark and northern Holland, and took control of most of Britain, except for lands such as Scotland, Wales or Cornwall (Hindley 23). They brought with them the tradition of oralRead MoreThe Values of a Warrior Society as Seen in Beowulf Essay551 Words   |  3 PagesValues of a Warrior Society As Seen in Beowulf When Nelson Mandela, the president of South Africa died, thousands of people gathered to say their goodbyes. It was not a happy and joyous occasion but rather one where people were mourning of the loss of a great man. They may not have personal known him but they know of the great things that he has done to make the world a better place. To them, it is what made his death difficult and sad. However, if we lived in a warrior society his death would notRead MoreEssay On Shakespeare s Beowulf And Anglo Saxon Society944 Words   |  4 PagesRole of Women in Beowulf and Anglo-Saxon Society Beowulf, the hero of Anglo-Saxon epic, had many adventures, and many companions and fellow-warriors are mentioned throughout his story. Some of them seem noble and courageous, truly living up to the standards of their culture; some seem cowardly. But all have gained immortality in the words, many times transcribed and translated, of the famous epic. However, the women of the time are rarely mentioned in Beowulf. Still, even from those few womenRead More Role of Women in the Epic of Beowulf and Anglo-Saxon Society932 Words   |  4 PagesRole of Women in Beowulf and Anglo-Saxon Society  Ã‚  Ã‚  Ã‚  Ã‚   Beowulf, the hero of Anglo-Saxon epic, had many adventures, and many companions and fellow-warriors are mentioned throughout his story. Some of them seem noble and courageous, truly living up to the standards of their culture; some seem cowardly. But all have gained immortality in the words, many times transcribed and translated, of the famous epic. However, the women of the time are rarely mentioned in Beowulf. Still, even from those fewRead MoreThe Role Of Government In Beowulf And King Arthurs Society1629 Words   |  7 Pages Although the role of the government found in Beowulf and in King Arthurs societies had basically the same functions (to protect the people from invasion and provide safety and order within the community), each government was set up with some drastically different ideologies. The ideologies that perhaps governed the formation of each government were defined easily by the time periods in which each work was written. Both governments describe leaders (Kings) who are honorable and kind to their peopleRead MoreViolence and Societal Change in Beowulf Essay1305 Words   |  6 Pagesbuilding block of society. A tool even; it helps shape and evolve society. For example, the Napoleonic Wars are described on the Canadian Encyclopedia website as having â€Å"greatly stimulated the export economy of the Canadas (Upper and Lower) and the Maritimes†¦Ã¢â‚¬  and that the result (of the wars) was responsible for the â€Å"development of the Canadian forest industry...† Violence (conflict) is necessary to producing social change and an improved society. The theme of violence in Beowulf is portrayed by theRead MoreAnalysis Of Grendel And The Novel The Land Of Stories 1051 Words   |  5 Pagescreated by the anglo-saxon society is removed the main antagonist in the classic Beowulf, Grendel, is revealed to be a tortured beast who is targeted by a religion crazed society. As stated by Chris Colfer in his novel The Land of Stories: The W ishing Spell â€Å"A villain is just a victim whose story hasn’t been told,† yet for many this lesson falls on deaf ears (9). For many Grendel is a thing of nightmares, a beast straight from hell that no villain can match. But when the society that villainizes GrendelRead MoreCulture And Values : The Epic Of Beowulf And Beowulf1260 Words   |  6 PagesAnalyzation of the Beowulf Epic and the Beowulf and Grendel Film The epic tale of Beowulf was written sometime after his death. In other words, a long time ago during the Anglo-Saxon period. Today, directors in Hollywood did not keep from creating their own rendition of this epic poem As a result, plenty of modern interpretations of Beowulf, such as Sturla Gunnarsson’s Beowulf and Grendel, have been released. Naturally, the cultural values that might be reflected in modern Beowulf renditions will

Mass Murderers A Diverse Group Of People - 1724 Words

Mass murderers are a diverse group of people. They are a danger to society and it is important to understand the wide variability among these people. The kinds of mass murderers revolve around two central types that branch off to several subtypes. The profile of a mass murderer generally contains a specific set of traits. These people are often driven by one of a series of different motives. In order to achieve their goals, mass murderers have plenty of different methods and weapons at their disposal. Inevitably, the discussion of punishment always ensues when the subject of dangerously destructive killers arises. The study of mass murderers is one that requires analyzing and profiling all of the components that make up a killer, from†¦show more content†¦Valentine’s Day Massacre†). Mission-oriented killers are murderers that believe they are cleansing the Earth, like the Boston Strangler who had presumed that the women he had killed were worthless. Similar to m ission-oriented, disciple killers are deluded in that they are influenced to kill by an influential figure, like the followers of Charles Manson. he last type of organized killer is the thrill-seeker. This killer is sometimes interpreted as disorganized as though they may plan, they often kill impulsively, like James Holmes of the Aurora Shooting who had been equipped like a pseudo-commando but had killed for the thrill. While organized mass murders are premeditated, killers can also be classified into the unorganized category which consists of disgruntled employees, visionary/missionary killers, and the aforementioned thrill-seeker. Disgruntled employees are killers that experience recent termination and lash out, like the workplace shooter Andrew Engeldinger. Visionary/missionary killers meanwhile, kill because they believe that it is the will of a higher power, like the nine assailants of the Paris attacks. Defining and categorizing types of mass murderers is a complex task as br eeds of mass killers branch out massively into several subtypes that each reveal aspects and insights like depth of planning, methodicalness, and drive. While types vary

A Marketing Strategy Free Essays

â€Å"Health is Wellness, Relieve Stress and Feel Better Today† is an adage that most people are adopting today to find relief from the stress and strains of a hard day in the workplace. More and more people are increasingly realizing the importance of exercise and mental well being in their daily lives. The growing number of people opting for memberships to health clubs and local gyms are an indicator of changing lifestyle and health awareness. We will write a custom essay sample on A Marketing Strategy or any similar topic only for you Order Now Unwinding in the gym at the end of a stressful day is catching on. The fact that people are well informed about the ills of an unhealthy lifestyle and the repercussions that it may have on the body is one of the major factors contributing to the mushrooming of fitness and wellness services across the world. High stress levels at work and multi-tasking roles and responsibilities assumed by an individual are weaning away the energy levels and coping abilities. These are some of the other factors that have led people to join the fitness and wellness centers. Exercising can not only help maintain weight, avoid health problems that infect millions in the world today, relieve stress but also infuse a feel good and look good attitude. A positive outlook to life and high energy levels to do things better are some of the side effects of following a strict fitness routine. The term wellness indicates the willingness to manage stress, a good health score, and a positive attitude to life. Moreover the gym provides a platform for social interactions that bring up the motivational levels for daily exercising. The gyms and spas that were considered a luxury lifestyle yesterday have become a part of the lifestyle today. The extra cost is not an important factor to those who believe in the wellness of the inner self. The health and wellness industry is a billion dollar industry having a simple product that appeals to all – a healthy lifestyle. Executive Summary The high revenue earning potential of this industry has offset many enterprises to launch healthcare and wellness service centers across the globe. Small local gyms to luxurious health resorts have paved their success stories by enticing millions of clients with their personalized health and wellness programs. The changing dynamics of the industry has redefined the health and wellness concept. The industry now offers a total image change to its clients who want an overall improvement in their looks and physique. The Company Background Health to Wealth Associates is one such facility located in the heart of the Kansas City provides health solutions and fitness regimes for all age groups. The facility employs well-trained, certified staff with fitness equipment catering to the wide-ranging consumer needs.   The company has invested in attractive interiors and latest gym equipment in a wide spread out area where clients can feel the relaxing ambience of the place. The facility offers – Spa and massage services Personalized fitness programs with personal trainers Exercising in groups for higher motivational levels Diet and nutrition plans Gym equipment for cardio and weight training The company motto â€Å"Health is Wellness, Relieve Stress and Feel Better Today† relates easily to the consumers and has helped tremendously in gaining popularity and attracting more clients.   The company has witnessed an overall increase of 6% in revenue earnings in the past five years of operation. The company endeavors to open two more locations in the next five-year period as part of its expansion program. Great location, high quality service from well-trained staff and an aggressive market penetration strategy has given this company a competitive edge over the other players in the industry. Market SWOT Analysis A SWOT analysis of the Health to Wealth Associates reveals the market dynamics that govern the industry trends. Strengths: Well-trained staff providing excellent customer service. The state of the art equipment catering to wide variety of client exercising requirements with personal trainers and fitness programs A well-designed spa with wide range of massages services with diet and nutritional counseling. Weaknesses: The facility can cater to only 30 clients at a time. The premium pricing of the services and membership fees as opposed to local gyms. Non-existent baby-sitting facilities for women with children. Opportunities: Plans for expansion with more outlets opening in different geographical areas. A well-planned brand positioning and awareness marketing strategy using advertising and publicity campaigns. Tie up with other leading nutritional supplements shops to entice the customers. Introduction of family-oriented fitness training programs to attract more customers Addition of baby-sitting facility or children’s play area. Threats: Local gyms and massage parlors offering services at cheaper rates. Entry of leading brands and outlets in the vicinity. Enrolling enough members at the onset. Getting a steady supply of qualified and well-trained employees. This SWOT analysis highlights the issues and concerns that face the company along with the competitive and operational advantages that will steer the company in its aggressive marketing and promotional strategy. Market Analysis A health and wellness center that offers holistic and healthy lifestyle and one that encompasses the three facets of health – physical, emotional, and spiritual is required for a successful venture. The rising attraction of consumers towards gyms and spas has inculcated a healthy lifestyle that has become synonymous with healthy profits in the industry. It has been observed that people are not averse to paying more for quality and personalized services in this sector. This is one of the most attractive elements of the industry – a high market demand and high revenue prospects. But the industry is capital-intensive. The high profile equipment and gadgets are essential capital investment items and cannot be compromised in terms of quality. The business requires substantial funds for start up though the returns are high. The key ingredients to running a successful venture is – Well-trained and certified employees to ensure quality service. An aggressive and effective advertising campaign to create consumer awareness and entice more clients. As part of its market expansion strategy Health to Wealth Associates plan to adopt the following strategy to penetrate the market segment: Employ health experts to counsel the needs and requirements of the clients. Rolling out membership schemes that provide the members with discounted services and free consultations. Introduction of guest passes that will enable non-members to enjoy the services of the facility based on their income. Promotional campaigns for healthier lifestyle using the company slogan â€Å"Health is Wellness, Relieve Stress and Feel Better Today.† Health and wellness workshops for promoting the client base. A web site promoting the services of the facility. Tie up with nutritional supplement provider as a strategy for client retention. Financial Projections The company has reported a 6% annual increase in revenues. Based on the last few years’ performance and the implementation of the above-mentioned strategies the company projects an annual increase of 10% in the revenues earned in the next five years. The company envisages an increase of 8% in the net profit in the next two years’ of operation. Conclusion The company should endeavor to capitalize on the growing fitness and wellness concept in the industry. Adopting changes in the service delivery, offering wide range of choices to the customer, and an aggressive advertising campaign to push the company’s products will lure the consumer senses. The essence of success in this industry lies in identification of niche markets, use of updated technology and strategic partnerships with influential and well-known brands in the industry. References: 1.   Living the Good Life – http://www.goodlifefitness.com/newsletter.aspx – accessed on 18th December,2007 2.   The ISPA 2004 Spa Industry Study – Executive Summary – accessed on 18th December, 2007 3.   How to Start a Gym – http://ezinearticles.com/?How-to-Start-a-Gymid=749346 – accessed on 18th December, 2007 4.   The menu of Spa Experiences   Ã¢â‚¬â€œ accessed on 18th December, 2007 5.   Gym Business Plan – http://www.briangreens.com/gym-business/gym-business-plan/ – accessed on 18th December, 2007    How to cite A Marketing Strategy, Essay examples

Business Activities of the Starbucks-Free-Samples Myassignment

Question: Discuss about the Business Activities and Operations of the Starbucks. Answer: Abstract The paper is based on the Starbucks corporations. Further, it talks about the goals and objectives of the company. It tells that how the company is conducting planning process in order to determine the long term success and growth within the organization. SWOT analysis is also explained in the report. Some implementation and suggestion have been given to the organization to maintain the sustainability in the organization. Introduction The report talks about the business activities and operations of the Starbucks. It explains the planning process of the company. The paper explains the SWOT analysis and it also describes the marketing strategies of the firm. It tells that how the company is overcoming on its competitors in the world. It describes that how the Starbucks is becoming a global player in coffee and beverage industry. The star bucks is an American coffee company and it was founded on 1971 in Seattle, Washington. It operates and manages approx 23,768 locations globally. It is one of the biggest companies in food and coffee industry. The company deals in various products such as various cold and hot drinks, whole bean coffee and tea products. In todays era, the company is increasing its revenue and profit day by day. There are approx 238,000 employees are employed in Starbucks (Tu, Wang and Chang, 2012). The main objective of the company is to provide good quality of coffee and beverage products to the customers around the world. Literature review The Starbucks is one of the biggest brands in the world. In 1971, the first Starbucks was started. The company is dealing in various coffee and food products around the world. Paryani (2011) said that the company has become one of the biggest coffee bars in Seattle. The firm is flourishing and exploring its business activities and operations day by day. Further, the company is recruiting and selecting potential and capable employees to do work effectively and efficiently. A wide range of human resources is used by the company to manage and control the business activities and operations across the world. Starbucks emphasizes and focuses on the level of satisfaction and morale of the employees. It is the biggest coffeehouse company around the world with 19,972 stores in more than 60 countries. Further, the company uses effective and unique marketing strategies and plans in order to meet the long-term goals and objectives of the firm. In addition, the organization focuses and monitors t he needs, requirements, and desires of the consumers in the global market. It analyzes and evaluates the various factors which affect the consumer buying behavior in the world (Chua and Banerjee, 2013). After the various researchers, it has been studied by the Hossain and Islam (2015) where they said that consumer behavior encourages and enhances the brand and reputation of the company. The branding strategies play a vital and crucial role in the purchasing power of the consumers across the world. Further, the company uses effective marketing mix strategies in order to generate more revenue and profits globally. Along with this, effective and unique advertisement and promotion strategies are used by the company to increase the sales of the products and services (Karman, 2015). There are various competitors of the Starbucks which include Costa coffee, McDonalds and Coca-Cola. The company is using social media to increase the number of customers in the world. As a result, the internet is becoming a significant strategy of the Starbucks in order to get connected with their consumers globally (Gopalakrishna, Victor, and Fleischmann, 2016). By using the internet and social media, the company is launching and producing new and innovative coffee and food products in the global market. In addition, the company is maintaining sustainability and corporate social responsibility to protect the interest of the shareholders in the world. Apart from this, the firm is focusing on the business ethics, rules, regulations and code of conducts within the organization. The firm is maintaining a good and reciprocal relationship with customers as well as suppliers. In this way, the company is rendering good quality of coffee products and services to consumers globally (Qian and Xing, 2016). Analysis of planning process The planning process of the Starbucks is unique and excellent. The company maintains a planning strategic management system within the organization to grow and expand the business activities and operations. Planning analysis is done by the firm to predict and estimate the competitors strategies and plans within the organization (Patterson, Scott, and Uncles, 2010). The firm is one of the biggest distributors of coffee products around the world. Starbucks focuses on the planning process in order to meet the long-term mission and vision of the firm (Gopalakrishna, Victor, and Fleischmann, 2016). The porter five model provides competitive advantages and opportunities to the company. Further, the company uses SWOT analysis to do planning effectively and efficiently in order to meet the course of action of the firm. SWOT analysis stands for strengths, weaknesses, opportunities, and threats. Through SWOT analysis, the company can evaluate and analyze the strengths, weaknesses, opportunitie s, and threats of the competitors across the world. The SWOT analysis of the Starbucks has been discussed below (Haskova, 2015). Strengths The main strength of the company is its strong and unique financial position through which the company is able to build and develop a good image in the market. Further, the firm is occupying various coffee and beverage stores around the world (Latif, Gulzar, Bukhari, and Sameen, 2014). It is the biggest coffeehouse across the world due to its large size and high volumes. Further, the firm has fixed the reasonable and appropriate prices of the coffee products. Starbucks is introducing new and innovative coffee products in the supermarket around the world. The firm is selling branded products globally to maximize and increase the goodwill and reputation. It is one of the biggest and strong franchises across the world with more than 6500 Licenses stores in the global world. Further, it provides effective and excellent services to its customers (Talpau and Boscor, 2011). Weaknesses Starbucks focuses and monitors on the US domestic market thus it is one of the biggest concerns of the company. Sometimes the company sells the products at high prices thus; consumers are not able to buy the coffee products in the market. It affects the success and growth of the company (Talpau and Boscor, 2011). The employees are not happy with the management of the company thus they complaints about the management of the Starbucks. In this way, various issues are faced by the company (Qian and Xing, 2016). Opportunities The company can introduce new versions of the coffee in the market. It can become the greatest opportunity for the firm. The company can diverse its coffee products worldwide. Rising and increasing consumerism is another opportunity of the Starbucks. It covers all the small cities and towns (Jianfei, 2014). Threats Threats of existing competitors in the coffee industry are the biggest threat to the company. Mainly, the prices of the products dependent on the government commodity rates. Global financial crisis is one of the significant issues in Starbucks. Recession can also affect the sales and revenue of the company. It affects the business activities and efficiency of the company. Through SWOT analysis, Starbucks can evaluate and measure the plans, policies, and strategies of the competitors. In this way, the firm can overcome on the competitors around the world (Farida and Ardyan, 2015). Suggestions and implications There are various suggestions have been given to the Starbucks corporation to improve the efficiency and effectiveness of the employees within the organization. The company should focus on the quality and quantity of the products in order to increase the number of customers around the world. The organization must focus on the premium product strategy, product differentiation strategy to differentiate its products from the competitors products around the world. Along with this, the firm should focus on the growth strategy and business level strategy to increase the growth and success of the organization. Further, the company should focus on the packaging strategy to attract the more customers around the world (Latif, Gulzar, Bukhari, and Sameen, 2014). In addition, the firm must evaluate and predict the purchasing power, needs and habits of the consumers in the market. Further, the company must make changes in current e-commerce strategies and policies. Along with this, the company needs to implement corporate level strategies to beat the competitors around the world. It should maintain a sustainable human resource management in order to hire potential and capable employees within the organization. Further, the firm must analyze and evaluate the external environment of the company to gain long-term benefits and profits globally. Pestle analysis must be done by the company to evaluate the external factors of the environment (Morais et al, 2014). Further, the company also maintains supply chain management system within the organization. In this way, the company is able to explore and flourish its business in the universal market. Conclusion On the above discussion, it has been evaluated and concluded that Starbucks is the global player in coffee and beverage industry. It makes an effective and unique reputation in the global market. Effective and unique planning analysis is done by the company to gain the competitive advantages around the world. Further, various seminars and programs must be conducted by the Starbucks to enhance and increase the coffee and beverage products. SWOT analysis is done by the company to identify its competitors globally. Bibliography Chua, A.Y. and Banerjee, S., 2013. Customer knowledge management via social media: the case of Starbucks.Journal of Knowledge Management,17(2), pp.237-249. Farida, N. and Ardyan, E., 2015. Repeat purchase intention of Starbucks consumers in Indonesia: A green brand approach.Market-TrÃ… ¾ite,27(2). Gopalakrishna, P., Victor, R. and Fleischmann, D., 2016. Starbucks In India.Journal of Case Studies,34(2), pp.92-101. Haskova, K., 2015. Starbucks Marketing Analysis.CRIS-Bulletin of the Centre for Research and Interdisciplinary Study,2015(1), pp.11-29. Hossain, M. and Islam, K.Z., 2015. Generating ideas on online platforms: A case study of My Starbucks Idea.Arab Economic and Business Journal,10(2), pp.102-111. Jianfei, X., 2014. Analysis of Starbucks Employees Operating Philosophy.International Journal of Business and Social Science,5(6). Karman, M.A., 2015. The Impact of Social Media Marketing on Brand Equity toward the Purchase Intention of Starbucks Indonesia.iBuss Management,3(2). Latif, M., Gulzar, H., Bukhari, S.R. and Sameen, S.N., 2014. Starbucks sustained during economic crisis.International Journal of Accounting and Financial Reporting,4(1), p.307. Morais, U.P., Pena, J., Shacket, K., Sintilus, L., Ruiz, R., Rivera, Y. and Mujtaba, B.G., 2014. Managing diverse employees at Starbucks: Focusing on ethics and inclusion.International Journal of Learning and Development,4(3), pp.35-50. Paryani, K., 2011. Product quality, service reliability and management of operations at Starbucks.International Journal of Engineering, Science and Technology,3(7), pp.1-14. Patterson, P.G., Scott, J. and Uncles, M.D., 2010. How the local competition defeated a global brand: The case of Starbucks.Australasian Marketing Journal (AMJ),18(1), pp.41-47. Qian, Y.A.N.G. and Xing, T.U., 2016. Starbucks VS Chinese TeaStarbucks Brand Management Strategy Analysis in China.International Business and Management,12(1), pp.29-32. Talpau, A. and Boscor, D., 2011. Customer-oriented marketing-A strategy that guarantees success: Starbucks and McDonald's.Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V,4(1), p.51. Tu, Y.T., Wang, C.M. and Chang, H.C., 2012. Corporate brand image and customer satisfaction on loyalty: An empirical study of Starbucks coffee in Taiwan.Journal of Social and Development Sciences,3(1), pp.24-32.